Does the NBA face a branding problem when LeBron James retires?

The NBA is one of the most popular sports leagues in the world, commanding television audiences in almost every territory across the globe. What was once a sport only truly loved by Americans has now become globally revered due to the exploits of its star players. Michael Jordan was the trendsetter to take the NBA worldwide…

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LeBron James 100% healthy and plays first game in three months

LeBron James played his first game in three months and scored 42 points in the legendary Drew league. The famous pro-Am league in Los Angeles was founded in 1973 and has seen a pilgrimage of NBA players descend on the Charles Drew Junior High School gymnasium during the summers for decades — since the NBA…

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LeBron James Passes Kareem Abdul-Jabbar for Most Total in NBA History

As he continues to dominate in his 19th NBA season, LeBron James breaks more records. He recently became the NBA’s all-time leading scorer with 44,150 points between the regular season and playoffs in a game against the Golden State Warriors on Saturday.  James passed Hall of Famer Kareem Abdul-Jabbar, who previously held the record with 44,149 combined points,…

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LeBron James injured. Out indefinitely

 LeBron James had an ankle sprain in the game against the Atlanta Hawks and is out indefinitely. James exited the Lakers’ 99-94 loss to the Atlanta Hawks in the first half after a collision with Solomon Hill. LeBron James immediately shouted in pain and rolled off the court, clutching his right leg. The Lakers called timeout to check on the 18-year…

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NBA All-Star Game starters revealed

The 2021 NBA All-Star Game captains (LeBron James and Kevin Durant) and starters have been named. The results of fan voting were announced on Thursday. The game is on March 7 in Atlanta. LeBron, who helped lead the Los Angeles Lakers to the 2020 NBA title, will make his 17th NBA All-Star Game start. He…

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Lakers fall to Clippers in NBA opener

The Los Angeles Lakers received their championship rings on Tuesday night. They didn’t win, however, falling 116-109 to their fellow Staples Center tenants. The Los Angeles Clippers were up by 22 points in the first half. But by intermission, the 2019-20 NBA champs had trimmed the deficit to 56-54. Paul George sparked the Clippers with…

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Lakers capture first NBA title since 2010

After a 10-year title drought, the Los Angeles Lakers are NBA champions once again. With dynamic performances by LeBron James (28 points, 14 rebounds, and 10 assists) and Anthony Davis (19 points and 15 rebounds), the Lakers outplayed the Miami Heat in Game 6 of the NBA Finals at Walt Disney World in Florida. Their…

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Lakers grab 3-1 lead in NBA Finals

LeBron James provided the typical all-around excellence that has been a defining trait of his career, and the Los Angeles Lakers held off the pesky Miami Heat in Game 4 of the NBA Finals on Tuesday. The Lakers’ 102-96 victory gave them a 3-1 lead in the best-of-seven series. In addition to LeBron’s strong performance,…

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