About Us - Representation
| Over the years, the primary focus of agent management has changed from legal advise to personal assistance and marketing. The use of standard NBA contracts and the Collective Bargaining Agreement diminished the demand for agents as legal advisors alone. At the same time, player demand for specialized basketball agents who know their market has dramatically increased.
Just as a basketball team needs centers, forwards and guards to win games, Court Side believes a management team needs its specialists, too. Our approach uses agents, financial advisors and attorneys on both sides of the Atlantic who are familiar with both NBA and European regulations. As a group, these individuals collectively negotiate the best deals for our players. Court Side's philosophy of using specialists is particularly important in Europe, where the existence of so many countries with differing laws and customs becomes a complicated challenge. Our representatives serve as mentors to our players; their ability to speak the native language, understand local customs and culture, and use local legal counsel gives our players a tremendous advantage. Your agent is your business partner, advisor and confidant. Our agents give our players the professional guidance and personal attention that creates a rock-solid foundation for your future. Therefore signing a representation agreement with Court Side shouldn't be an intimidating step for a player. We think a player should feel positive and confident about what this step can do for his career. Although representation agreements may seem extraneous, they serve a valuable purpose as they prevent players from being offered to the same team by several different agents. This scenario causes great confusion and sometimes a team may lose interest if there is no clear indication of who the true agent is. |