About Us - Leveraging your options
| Of the many hundreds of basketball players that graduate from college in the United States each year, only a select few make it to the NBA. That leaves the rest to explore other markets. Many naturally look to European opportunities.
But Europe is a buyer's market and there are many more players than the clubs can employ. In this climate, the teams dictate the prices and powerful local agents dictate the results. Court Side represents more players in Europe than any other firm and our market dominance is apparent in its numbers alone. At Court Side, we take a global approach to marketing our players. Your best leverage comes from exploring all your options. You are only as valuable as your best offer. That's why our global approach brings value even to those whose sights are set solely on the NBA. With European offers in hand, players are often more successful in their negotiations with the NBA. A standing offer, even in another league, truly does enhance a player's marketability. Our own "dream team" of agents allows us to reach far beyond one country. This network strengthens the core mission of Court Side--to search out and provide as many opportunities as possible to each of our players. Our global approach assures that your career will always be promoted on a global scale! | |
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Making the right decisions | |
| In keeping with our philosophy that seeks the best match between players and teams, Court Side knows that money isn't everything. And while money is obviously a key component of any deal, more than the salary needs to be evaluated. It's important for players to know that with a high paycheck comes a higher degree of pressure and a greater risk of getting cut.
We seek the best situations that provide optimum development for our players. Sometimes exposure may be the key. Sometimes, patience is the key. While a player's skill level is the biggest factor that determines his salary, timing and experience are two other critical factors. The fact of the matter is that a player's market value declines the longer he waits to secure an agent and market himself on a global scale. We feel players are at a distinct disadvantage if they enter the market too late, when there is a surplus of players and few job openings. In sports, like in life, timing is everything. |